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About Design |
Promotional sites should provide name and logo recognition for your
product, service or organization. They should be visually appealing
yet have fast download times. The design should stylistically reflect
the nature of your business or organization. They should also be
designed from the ground up to enhance search engine
registration and placement.
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About Clarity |
Promotional sites should be clear, concise and easy to navigate.
Think in terms of the basics of journalism: Tell the customer who
you are, what you offer, where you are, when
you can deliver, and why you are the best choice for them.
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About Targeting |
Target your customer base and speak their language. A target
audience of "people on the world wide web" is much less
effective than one like "Travel agents specializing in cruise
holidays." Precise targeting is mission critical in terms
of site design and search engine placement.
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About Promotion |
| Many designers will focus on bells and whistles like Java, Frames,
and Dynamic HTML. These produce an exciting looking site -
but many of these HTML attributes severely cripple or block your
rankings in search engines. In contrast, we build sites that are
search engine ready. If you wish advanced design elements these
can be incorporated in your site in a way that will not hinder search
engines. Many design services will offer search engine
registration for you. Most of them pay no attention to how design
choices impact where you will end up on the engines, leaving you to
sink or swim after they submit you. |
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